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í Unit 7: One-week assignment


How can we reveal the subtle in the obvious, the limitless in the limited?


Human beings are intrinsically organizers and pattern seekers because there is an apparent drive within us toward wholeness and integration, toward a sense of order, harmony and unity. What’s more, when we perceive such unifying holistic relationships this in turn informs us and gives us deeper insight. Combine this with the fact that everything designers construct impacts how individuals see what they see, necessitates that designers come to understand and embrace this holistic integration of parts and wholes, the operating patterns that produce their holistic properties, or the systems view. This unit will inquire into the basics of pattern and its role in dynamic complexity as well as its creative potential in design.

Learning Objectives

  • to introduce (visual) systems thinking to integrate the functions of parts and wholes; — to observe how the limitless can emerge from the limited
  • to inquire into the principles of unity in diversity
  • to discover and draw out the hidden dimensions within the plain, the obvious.
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í Unit 2: Phases 5&6

í Unit 2: Phase 4: Rewriting the Word

í Unit 2: Phase 3: Concept Map

í Unit 2, Phase 2: Identify your object

Y Unit 2, Phase 1: Bring an object for next week

Bring an ordinary (vs. precious, interesting), simple (vs. overly complex), 3-d (small enough to hold in one hand) object, selected merely for your personal attraction to it.

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Question: How does the medium massage the message, and why? How does the visual language (medium, technique, form, system, relations, time, space, etc.) aid or impair communication?

Unit summary: Since any object is an interface for human experience, its language system is the essential ground to generate meaning for that experience. In graphic design we use primarily visual and verbal devices to represent ideas. While these devices have assigned meanings, interpretation depends on awareness of relationships that determine such meaning. We know, for example, that tone, volume, and accent commonly affect and often determine how a spoken word is interpreted. The same holds true for the written word, and how the graphic means of visual form and structure affect and even determine content and interpretation. We will inquire into this phenomenon of equating verbivisual factors that reflect and massage meaning, and why.

Download pdf of complete unit

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