Unit 5: Overview & Kickoff

How can designers use collaborative methods to generate content and stimulate projects?

Graphic design, more often than not, is a practice realized through some form of collaborative process. Working in pairs, this unit expands upon preconceived notions of collaboration, and promotes a method of making that emphasizes spontaneity and responsiveness — encouraging pro- and re-active design situations that generate content, champion indeterminate endpoints, and require participants to be adaptive and relinquish control. Democracy is founded on the inalienable right to freedom of expression, a luxury at times taken for granted.

Prompted by the binary nature of sporting events, such as tennis; games of chess, rap battles, courtroom drama, and political debates — each participant will be required to take an opposing stance and generate a visual response. These visual exchanges can be Subjective or Objective in nature, as the initial focus is not on, what you say, but rather how (inspired by why) you chose to say it. Subject matter is undefined and will vary — being a product of the week long volleys. For week one, follow two strategies:

  1. Invert your partner’s claim by visualizing an opposing P.O.V.
  2. Or negate your partner’s intent through ‘mark making’

Learning Objectives

  1. Elicit a Point-Of-View
  2. Form an Argument
  3. Visualize a Response



Leave a Reply

You must be logged in to post a comment.